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Krispy Kreme links donut prices to the cost of gas with a weekly promotion

Krispy Kreme announced Monday that it will tap its “strategic donut reserve,” pegging the cost of dozens of original donuts at participating stores to the national average price per gallon of gas.

In a press release, the company said the weekly promotion will be available every Wednesday, starting this week and running through May 4.

A dozen original Krispy Kreme glazes run about $8, while the average price for a gallon of gas across the U.S. on Tuesday was $4,098, according to AAA.

Dave Skena, Krispy Kreme’s director of marketing, said the company hopes the promotion will allow people to “share some smiles during tough times.”

“As Americans grapple with rising PPG — the price per gallon — of gasoline, we are lowering our PPOG price per Original Glaze. Inflation and rising gasoline prices are dangerous and are forcing families to make tough trade-offs,” Sakina said in a statement. For the price of a gallon of gas our fans make midweek sweeter for their friends and family.”

Gas prices across the United States have soared to record levels, as a result of both inflation and the Russian war in Ukraine. The Hill has been tracking the states with the highest and lowest gas prices amid the surge.

Some states, such as Maryland, have suspended their gas tax to ease prices at the pump, while President Biden has announced he will release an average of 1 million barrels of oil per day from the strategic reserve amid uncertainty over when high fuel prices will drop.

Last year, Krispy Kreme also created a promotion that encouraged people to get vaccinated against COVID-19, offering free donuts to customers who have received at least one dose of the vaccine. In August, the North Carolina-based company said it had donated more than 2.5 million donuts.

Krispy Kreme said it will set its weekly price on Wednesday for a dozen regular glazed donuts based on the national average price for a gallon of gas this week.

The company said it will alert customers to the price via social media, but customers can check out participating sites and other details here.

Customers can purchase up to twenty donuts included in the promotion.

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